Showing posts with label CES 2013. Show all posts
Showing posts with label CES 2013. Show all posts

Jan 12, 2013

Booth Babes CES 2013


'Booth babes' have been one of the more unfortunate features of tech trade shows for years. Women (we've never seen any male booth babes) chosen for their looks are paid to hang around a company's booth and attract attendees.

We've seen some fairly egregious examples over the years, but none more so than this one at #CES 2013: Four women dressed in body paint and little else were displayed at a company's booth, like sculptures. The women looked straight ahead with bored expressions, and were not allowed to interact with attendees. The company's own Instagram feed described them as "fembots."

It was not immediately clear how this display was supposed to relate to the product in question, a hard drive.

Via mashable