Instagram, which is now owned by Facebook, is going to continue to allow users to post their images, photos and related content to its platform entirely free of charge. But, Instagram has just informed its users that any content posted to Instagram is essentially the property of Instagram.
Here is how Instagram worded its announcement, which boils down to the fact that anything you post publicly to Instagram can be used by the company in any way it sees fit: "By displaying or publishing ("posting") any content on or through the Instagram Services, you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, worldwide, limited license to use, modify, delete from, add to, publicly perform, publicly display, reproduce and translate such content, including without limitation distributing part or all the Site in any media formats through any media channels, except content not shared publicly ("private") will not be distributed outside the Instagram Services."
So, there you have it. Of course, if anyone is truly surprised by this development, then they're not stopping to think about Instagram's business model and its ramifications. By now, most Internet users understand that if a service is free, like Facebook, Instagram, Google, LinkedIn - and so on and so forth - then the product is actually the user and their data. User data in all forms becomes the product that is mined, sold, rented and re-purposed by all levels of advertising and marketing initiatives on behalf of corporate entities around the globe.
User data becomes the cornerstone of the new marketing initiatives that will be served to consumers in the hopes that they will consume even more of the products and services produced by the world's corporations. And that cycle continues indefinitely, until it no longer works.
1 comments:
Hi, Its great. Your heading itself sounds aloud by owing it. Good deal....
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